Articles

Guides for founders

Cross-promotion, distribution without an ad budget, and what to check before you put someone else's code in your app.

Start here · October 2026

Best cross-promotion networks for apps (2026)

CrossLynk, Ad Swap, Remora, EthicalAds Community Ads, SparkLoop and Swapply compared fairly: how each works, what it costs, and who each one actually suits.

Cross-promotion vs paid ads: which one fits a small app
When swapping audiences with other apps beats buying traffic, when it doesn't, and how to tell which stage you're at.
Where to place a cross-promotion widget in your app
Seven placements that get seen without getting in your users' way, and three that annoy people and earn nothing.
How credit-based ad exchanges work (and how to spot an unfair one)
Exchange ratios, network fees, bot filtering and matching: what to check before you trade impressions with strangers.
A privacy checklist for embedding third-party widgets
Ten questions to ask before you put someone else's script in front of your users, with what a good answer looks like.